Advertising Copy

Despite what designers will have you believe, it’s the words used that persuade your customers to act, not how an ad looks. Advertising copywriting legend David Ogilvy knew this well.

Writing effective ad copy is much harder than it seems. Mainly, because well written ads sound so simple. Knowing who you’re aiming to connect with is most important. Then convincing them to act is key. A grounding in consumer psychology and marketing doesn’t hurt, either.

Red Fortune is familiar with writing copy for ads, both long and short, and in a multitude of formats. Starting with an arresting headline, and finishing with an attractive call to action.

You can be sure that Red Fortune’s ad copy will tap into your target market, grab attention, trigger emotion, and persuade response.

Just like the time-proven formula.