Social media like Facebook, Twitter or LinkedIn stories enable an interactive dialogue that your brand can be part of. But with the plethora of social media channels now available, do you need to have a presence everywhere? That’s up to your content marketing strategy, once you know where your audience is. If nobody is listening, that’s your time wasted.
So, what are some of the ways you can engage online?
If you want to build an online presence, naturally start with a website. Then create content that you can push out to your social media networks, like blog stories, videos, articles, or podcasts – become a thought leader for your industry.
Now you’re getting it! But bear in mind, engaging in social media marketing is an every day commitment. You have to listen to what is being said about your brand, and react accordingly. And immediately. You also need to identify a dedicated workflow to make it easy.
Red Fortune can help you create a social media strategy that is relevant, and easy to change as conversations shift. And create your content too. You’ll improve your brand’s identity, credibility, and relationships.
What’s not to like?